Social media is used by practically everybody, everywhere. This makes it a prime spot for businesses to look for leads. It’s no wonder why the majority of top sales representatives rely on these platforms for their strategies.
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.